branding
Refined creates captivating hotel marketing strategies that serve as a blueprint for which a hospitality environment can thrive. Your brand, who you are, is at the core of every decision. Through intense market research and cutting-edge tactics, the team develops unique brand identities deployed through innovative marketing activations for maximizing revenue potential.
Project Management
- Market Trend Studies
- Competitive Set Analysis
- Business Plan Strategies
- Brand Concept and Creation
- Logo Development
- Asset Coordination
- Interior Design / Brand Consulting
- OS&E Procurement
- Website Development
- Signage Approvals and Execution
- Collateral Creation and Distribution
- Community Relations, Partnerships and Collaborations
- Pre-Opening/Opening Event Strategies
Account Management
- Budget Planning
- PURE Programming and Life-Style Activations
- Comprehensive Marketing Plan Execution
- Paid Media Management
- Email Marketing Deployment
- CRM Development
- Brand Management Services
- Innovative Social Media Strategies
- Public Relation Coordination / Award Submissions
- Influencer and Brand Collaborations
- Online Reputation Management
- Uniform Procurement
- Branded Merchandise
- Copywriting
- Analytics and Reporting
Creative Services
- Brand Architecture
- Identity Development and Management
- Vision Statement, Tone of Voice, Historical Narrative, Color Key, Style Guide, Naming and Tagline Creation, Logo Design
- Identity Development and Management
- Asset Development
- Styled photo shoots
- Videography production management
- Art direction
- Website Design and Development
- Digital and Print Art Design
- Collateral Creation and Distribution
- Branded Merchandise Production and Procurement