Refined creates captivating hotel marketing strategies that serve as a blueprint for which a hospitality environment can thrive. Your brand, who you are, is at the core of every decision. Through intense market research and cutting-edge tactics, the team develops unique brand identities deployed through innovative marketing activations for maximizing revenue potential.  

Project Management

  • Market Trend Studies
  • Competitive Set Analysis
  • Business Plan Strategies
  • Brand Concept and Creation
  • Logo Development
  • Asset Coordination
  • Interior Design / Brand Consulting
  • OS&E Procurement
  • Website Development
  • Signage Approvals and Execution
  • Collateral Creation and Distribution
  • Community Relations, Partnerships and Collaborations
  • Pre-Opening/Opening Event Strategies

Account Management

  • Budget Planning
  • PURE Programming and Life-Style Activations
  • Comprehensive Marketing Plan Execution
  • Paid Media Management
  • Email Marketing Deployment
  • CRM Development
  • Brand Management Services
  • Innovative Social Media Strategies
  • Public Relation Coordination / Award Submissions
  • Influencer and Brand Collaborations
  • Online Reputation Management
  • Uniform Procurement
  • Branded Merchandise
  • Copywriting
  • Analytics and Reporting

Creative Services

  • Brand Architecture
    • Identity Development and Management
      • Vision Statement, Tone of Voice, Historical Narrative, Color Key, Style Guide, Naming and Tagline Creation, Logo Design
  • Asset Development
    • Styled photo shoots
    • Videography production management
    • Art direction
  • Website Design and Development
  • Digital and Print Art Design
  • Collateral Creation and Distribution
  • Branded Merchandise Production and Procurement